How long before the first results?

First outbound leads from week 3. First inbound leads from month 2 (content takes time to compound). Cruise speed at 4–6 months. Real compounding measurable at 9–12 months.

Does our executive really have to post personally?

Yes. Personal branding cannot be delegated to a company brand — the LinkedIn algorithm favours individual profiles (×7 to ×15 reach vs company pages). We offer 3 formulas based on your time: Coach (you write, we coach), Ghostwriter (we write in your voice), Strategist (ghost + community management).

How is this different from a classic LinkedIn agency?

Three differences. One, we combine all 4 levers (most agencies are single-channel). Two, we write on real cases from your team (not recycled generic copy). Three, we measure pipeline and revenue, not vanity metrics (followers, likes).

How much does a full LinkedIn programme cost?

Katalyx retainer: €4,500 to €12,000 excl. VAT / month depending on ambition. Minimum 3-month commitment (the time needed for the method to produce measurable results). LinkedIn Ads media budget extra if Ads are activated: €2,000 to €15,000 / month.

What about the LinkedIn ban risk?

Zero with our method. We strictly respect official volumes and use only native or API-compliant integrated tools. Our contractual commitment: if a LinkedIn restriction is attributable to our method, we take care of the resolution.

Can you work with our existing stack (Sales Navigator, Lemlist, HubSpot)?

Yes — that is the norm. We adopt your stack and complement it if needed. No proprietary tools or black box.

Do you work with executives already active on LinkedIn?

Yes. Our Strategist formula is designed for executives with 5,000 to 50,000 followers who want to level up: better reach, qualified leads, business conversion. We do not change your posts; we add leverage around them.

Can you take over a LinkedIn programme already launched by another provider?

Yes. We start with an audit (free for accounts > €5k/month media), identify neglected levers, and propose a takeover plan. Common issues spotted: audience too broad, weak creatives, incomplete tracking, generic sequences.

Method · LinkedIn B2B4 levers · 90 d · 20-80 leads/month

Katalyx Method · LinkedIn B2B

From your LinkedIn profile to your sales pipeline, in 90 days. No hidden automation. No spam. No generic posts.

Our method combines 4 LinkedIn levers — executive personal branding, team social selling, inbound + outbound lead generation, and LinkedIn Ads — in a single integrated programme. We audit your potential. We build your editorial line. We equip your sales team. We measure every touchpoint. 20 to 80 qualified B2B leads per month at cruise speed. Not one month. Cruise speed.

Book my 30-min LinkedIn audit Download the full LinkedIn method

4 levers · 90 days · 20 to 80 leads/month

The finding that shaped our approach

78% of B2B decision-makers go through LinkedIn before a meeting. You are there. But how are you really showing up?

LinkedIn is no longer a networking site. It is the primary pre-decision channel in B2B. 78% of decision-makers check LinkedIn before a first sales meeting (LinkedIn B2B Institute 2025 study). 80% of B2B purchases involve decision-makers who have never seen your website — they found you on LinkedIn first.

And yet most companies underuse this channel. A static executive profile. Irregular posts that smell of “happy Monday”. Copy-pasted outbound sequences that smell of spam. Ads campaigns with a CPL 3 to 5× too high. The finding is universal.

Our method exists to structure a LinkedIn presence that actually converts — respecting users, respecting the platform, measuring every touchpoint. Not to tick the “we are on LinkedIn” box. To turn the channel into a pipeline.

Multi-channel or nothing

Personal branding without outbound is marketing. Outbound without personal branding is spam. Our method combines both.

Too many companies do LinkedIn “halfway”. Either they publish without prospecting (nice profile, zero pipeline). Or they prospect without publishing (cold sequences ignored, 1–2% reply rate). Our method rejects that dichotomy. We combine 4 levers because their synergy creates the result.

Executive personal branding — to build authority and qualified organic traffic.
Team social selling — to multiply your sellers on LinkedIn (every rep becomes an ambassador).
Lead generation (content inbound + sequence outbound) — to scale qualified leads beyond organic flow.
LinkedIn Ads — to accelerate the funnel on cold audiences (ABM, retargeting, lookalike).

From audit to pipeline in 90 days

One method. Four steps. The same Katalyx invariants.

Step	Duration	Objective	Expected outcome
1. Audit & strategic framing	1 week	Audit current potential, qualify the ICP, calibrate quantified ambitions.	Validated 90-day battle plan.
2. Design (content + outbound + ads)	2–3 weeks	Profile redesign, editorial line, ICP sequences, Ads audiences, tool stack.	First 8 posts ready, 5 personalised sequences, Ads setup validated.
3. Production & rollout	4–8 weeks	Publishing, live sequences, campaigns activated, active engagement.	Operational LinkedIn machine, first leads, first conversations.
4. Steering & extension	Ongoing	Monthly reporting, A/B testing, optimisation, extension to new ICPs.	Monthly dashboard, rolling optimisation plan, extension recommendations.

Step 1 / 4 · 1 week

Before you publish a single post, you will know exactly what to say, to whom, and how to measure it.

This first step audits your starting point and calibrates your ambition. No action plan without this phase, because LinkedIn rewards editorial consistency and targeting precision — two things you cannot improvise. The Katalyx method uses our 50-point Ads audit checklist and our profile + posts audit grid (aligned with our free LinkedIn audit sample).

Executive profile audit: headline, about, sections, featured, background image. LinkedIn SEO.
Audit of the last 20 posts: performance vs sector benchmark, format winners/losers, hooks.
Audience audit: decision-maker quality vs vanity followers, geography mix, growth velocity.
Ads audit (if accounts exist): audiences, creatives, CPL, attribution.
Precise ICP mapping: function + seniority + sector + actionable business signals.
Benchmarks of 10 direct competitors: volumes, frequency, winning formats.
Definition of the 3 thematic pillars for the editorial line.
Analytics setup + LinkedIn Insight Tag + CRM integration (HubSpot, Salesforce, Pipedrive).

Step 2 / 4 · 2 to 3 weeks

You validate every hook, every sequence, every audience before a single publication.

Design turns the audit into a detailed operational plan. At the end of this step, you have the first 8 posts written or briefed, 5 outbound sequences personalised for your ICP, and a full Ads strategy (audiences + creatives + formats). No ambiguity before production go-live.

Executive profile redesign: new headline, new About block, new featured section with funnel.
90-day editorial calendar: 8 to 12 posts per month, mix 30% carousels, 40% text posts, 20% images, 10% videos.
First 8 posts fully written (or briefed depending on coach vs ghostwriter formula).
5 outbound sequences personalised for your ICP — full copywriting, cadence D+0, D+2, D+5, D+9, D+16.
Full Ads strategy: 5 ABM + retargeting + lookalike audiences, TOFU/MOFU/BOFU budget split.
Validated tool stack: Sales Navigator, Lemlist or Waalaxy, analytics dashboard, CRM integration.
DM message templates + follow-up scripts.

Step 3 / 4 · 4 to 8 weeks

Your first leads arrive from week 3. They are measurable, traceable, and attributable.

Production is when the engine starts. Posts go live on schedule. Outbound sequences start at LinkedIn-compliant pace (max 20 invitations per day per sending profile). Ads campaigns are activated. Active community engagement begins (15 qualified comments per day, DM replies within 4 working hours).

Weekly post production (3 per week as standard) — ghostwriting or coaching depending on chosen formula.
Launch and operation of outbound sequences — 1 ICP at a time, tracking acceptance and reply rates.
Ads campaign activation — TOFU on cold ABM audiences + site-visitor retargeting + Conversation Ads on decision-makers.
Active community engagement — 15 qualified comments per day on peer posts, multiplies reach.
Reply to inbound DMs within 4 working hours with an adapted template (fast qualification).
Systematic tracking: LinkedIn Insight Tag, Lemlist, Sales Navigator, CRM. Everything is logged.

Step 4 / 4 · ongoing steering after cruise speed

Every month, you will know what works, what is weakening, what we optimise — and why.

Once cruise speed is reached, the programme moves to continuous steering. That is where long-term ROI is built. Transparent monthly reporting. Continuous A/B testing on hooks, formats, audiences. Systematic sequence optimisation from the data. Progressive extension to new ICPs or new formats (carousels, videos, LinkedIn newsletter).

Reach and engagement (impressions, engagement rate, shares, comments).
Inbound leads (inbound DMs, qualified connection requests).
Outbound leads (acceptance rate, reply rate, meetings booked).
Ads performance (overall CPL, CPL by audience, conversion rate).
Sales funnel (lead → MQL → SQL → opportunity → close). Integrated CRM tracking.
Overall acquisition cost (LinkedIn CAC vs other channels).

No risk, no shortcuts

No hidden automation. No banned tools. No LinkedIn account loss possible.

Our method complies with LinkedIn terms at 100%. No hidden automation tools (bot extensions such as Phantombuster, Linked Helper, etc.). No excessive volumes. No non-compliant scraping. Tools used (official Sales Navigator, Lemlist, Waalaxy with native LinkedIn integration) respect official APIs.

On GDPR: all captured leads are explicit opt-in (LinkedIn Lead Gen Forms or site form). Prospect data stored in the EU (HubSpot EU or equivalent). No resale. Up-to-date processing documentation. We provide the documents your DPO needs.

Maximum 20 connection requests per day per sending profile.
Maximum 100 messages to existing connections per day per profile.
No bot-style browser extensions, ever.
All sending profiles are 100% official Sales Navigator Premium.
Logs and audit trail retained for at least 12 months.

Real data, not internet averages

The numbers our last 12 clients actually achieved.

KPI	Before Katalyx	After 90 days	Change
Monthly qualified meetings	8	18	+125%
Sequence reply rate	8%	19%	×2.4
Cost per lead (LinkedIn Ads)	€240	€98	−59%
Lead → SQL conversion rate	12%	27%	+125%
Average sales cycle	84 days	69 days	−18%
LinkedIn impressions / month (executive)	32,000	112,000	+250%
Qualified followers (decision-makers)	12,400	16,800	+35%

When our method really works

5 conditions to validate together from the audit. Otherwise we adapt or we point you elsewhere.

An executive available 1 hour per week — for ghostwriter interviews or coach sessions.
A sales team of 3 people or more — if fewer, the individual Coach programme is a better fit.
A media budget of €2k to €5k per month for the Ads component (optional but recommended).
A CRM in place (HubSpot, Salesforce, Pipedrive, or equivalent).
A willingness to measure — no gut-feel steering; we work from numbers.

Before, during, after

Full visibility on the LinkedIn pipeline generated, at every stage.

Before delivery	During delivery	After cruise speed
Full audit, 90-day plan, documented ICP, KPIs and benchmarks. You know exactly where you stand.	Visible weekly production (published posts, live sequences, running Ads). First leads from week 3.	Operational LinkedIn machine, monthly dashboard, rolling optimisation plan. Your teams become autonomous in 6 months.

← See all our methodsExplore our other methods

Same principles. A method adapted to your context.

Google reviews

What our clients say

5.0 out of 5 · 13 reviews

Source: Google

Mohamed Seghir
il y a 2 mois
« Très belle collaboration avec l'équipe Katalyx sur le développement d'iZola. Projet exigeant techniquement (KYC biométrique, signature électronique, scoring), tenue des délais, qualité du code, et surtout un vrai dialogue produit du début à la fin. Un mot pour Victor, notre chef de projet : disponibilité, rigueur, écoute, et cette capacité rare à anticiper les sujets avant qu'ils deviennent des problèmes. Une vraie différence sur un projet de cette ampleur. Merci à toute l'équipe — on continue l'aventure ensemble. À recommander. »
Marie-Anne Falconet
il y a un mois
« Nous avons fait appel à Katalyx pour le développement d'une appli de reconnaissance d'images par IA pour identifier les jouets que nous reconditionnons. Tout le process a été hyper pro, super suivi, documentation détaillée, disponibilité de l'équipe, échanges très fluides. Je recommande vraiment pour tous vos projets, ce sont de vrais experts ! »
Enzo Gauben
il y a 2 mois
« La société Katalyx a permis à notre entreprise de développer et designer notre application iZola de 0. Nous recommandons grandement leur service et leur rigueur qui nous a permis d’avancer en toute sérénité sur le développement de cette dernier de A à Z. Merci à toute l’équipe Katalyx 🤝 Enzo »
Fernandes Denis
il y a 10 mois
« Katalyx nous a accompagné avec une approche très structurée pour développer de nouvelles solutions. Leur compréhension de nos enjeux stratégiques et leur capacité à transformer une idée en plan d’action concret font vraiment la différence. Je recommande vivement pour toute entreprise qui veut accélérer son développement »
Jérôme Staszak
il y a 10 mois
« J’ai eu l’occasion d’échanger à plusieurs reprises avec Enguerrand dans un cadre entrepreneurial. Ce qui m’a marqué, c’est sa capacité à penser “stratégie” avant d’agir, à chercher des solutions concrètes plutôt que des promesses. Son approche est jeune, mais déjà structurée et tournée vers le développement de solutions qui font sens pour les entrepreneurs. Un bel état d’esprit, beaucoup de clarté et une vraie orientation résultat. »

See all reviews on Google

FAQ · LinkedIn B2B Method

Eight LinkedIn objections.

Ban risk, budget, executive involvement, programme takeover — the questions we hear before every audit.

01
How long before the first results?
First outbound leads from week 3. First inbound leads from month 2 (content takes time to compound). Cruise speed at 4–6 months. Real compounding measurable at 9–12 months.
02
Does our executive really have to post personally?
Yes. Personal branding cannot be delegated to a company brand — the LinkedIn algorithm favours individual profiles (×7 to ×15 reach vs company pages). We offer 3 formulas based on your time: Coach (you write, we coach), Ghostwriter (we write in your voice), Strategist (ghost + community management).
03
How is this different from a classic LinkedIn agency?
Three differences. One, we combine all 4 levers (most agencies are single-channel). Two, we write on real cases from your team (not recycled generic copy). Three, we measure pipeline and revenue, not vanity metrics (followers, likes).
04
How much does a full LinkedIn programme cost?
Katalyx retainer: €4,500 to €12,000 excl. VAT / month depending on ambition. Minimum 3-month commitment (the time needed for the method to produce measurable results). LinkedIn Ads media budget extra if Ads are activated: €2,000 to €15,000 / month.
05
What about the LinkedIn ban risk?
Zero with our method. We strictly respect official volumes and use only native or API-compliant integrated tools. Our contractual commitment: if a LinkedIn restriction is attributable to our method, we take care of the resolution.
06
Can you work with our existing stack (Sales Navigator, Lemlist, HubSpot)?
Yes — that is the norm. We adopt your stack and complement it if needed. No proprietary tools or black box.
07
Do you work with executives already active on LinkedIn?
Yes. Our Strategist formula is designed for executives with 5,000 to 50,000 followers who want to level up: better reach, qualified leads, business conversion. We do not change your posts; we add leverage around them.
08
Can you take over a LinkedIn programme already launched by another provider?
Yes. We start with an audit (free for accounts > €5k/month media), identify neglected levers, and propose a takeover plan. Common issues spotted: audience too broad, weak creatives, incomplete tracking, generic sequences.